Hello, friends!

– Wenjing Yu

Welcome to my blog. I am Wenjing, and you can also call me Yulanda. I am a student in International Tourism Management at the University of Exeter. This blog is designed to understand the information and skills of digital business models. I hope to apply these skills to tourism management. Personally, my interest in tourism has never been reduced. I studied tourism management for four years as an undergraduate and I still have a passion for this field.  I regard traveling as an interesting thing which is full of infinite possibilities and unknowns. Through several years’ learning, I possessed a fundamental understanding and comprehensive knowledge of tourism. My determination to continue my research on this field is firmer. In order to acquire more professional knowledge and practical experience, I came here. After one semester of studying, I learned more about tourism and business. At the same time I think that there are many unknown areas to learn.

As we all know, the development of digital information technology in recent years has brought huge changes and progress to business and many industries. In order to better learn business knowledge and understand the business market, I chose the course Digital Business Models. At the beginning of the course, the tutor told us that digital is not technology, it is empowering people, organizational culture and new behaviours. I believe that through this course, I can learn more about it and learn to use new skills like blog to better learn busines

If you have any questions, please email me. Email address:wy272@exeter.ac.uk